CFO Top 3 Most Read Blogs for FY25

One of the things I do each quarter is review the read rates of the weekly articles I send. I do this to identify what's resonating and what's not, and to identify the trends that might exist so I can serve you and other CFOs better.

I share that analysis as a matter of course so you know what your peers are reading, too.

Here are the results of the top 3 most read by CFOs for the full 2025 financial year.

1. How CFOs Can Set Themselves Up For a Great 2025

If you're looking for a fresh start, but don't want to get bogged down in a new complex framework full of useless jargon, then this is for you. This blog shares a powerful framework to help CFOs shift from operational overload to strategic leadership. It lays out how CFOs can proactively design their year to create impact, influence and momentum — without burning out. A must-read for CFOs ready to lead from the front, not the inbox.

This is a perfect time to have a fresh read. The fundamentals don't change and this framework is a proven game-changer for our CFOs and their organisations. Read more here.

2. How CFOs Master the Art of Saying No (Without Losing Influence)

I loved seeing this come in at number 2! Too many CFOs say "yes" in an attempt to preserve influence, but unfortunately it comes at the cost of strategic clarity. This article teaches CFOs how to confidently and constructively say "no" in ways that elevate their executive presence, protect capacity, and build organisational trust.

And I'll let you in on a little secret. I did this same analysis on the CEOs who read my blogs and guess what that told me? They want their CFOs to say "no" more. Why?

Because CEOs want a strong CFO at their side: one that is not afraid to say no (even if they don't want to hear it). One that prioritises the things that makes them strong, not one that puts themself last.

CFOs caught in constant reactivity can stagnate their value and the business. This blog helps CFOs (and their CEOs) identify firefighting patterns and offers a roadmap to shift into the more impactful 'Deliverer' stage — laying the foundation for true strategic leadership.

This is a great read, especially if you want to know where you're at in your journey, compared to other CFOs like you, at the start of the financial year.

Everyone loves a summary and a 'cheat sheet'. I hope you find this helpful and can spark some fresh thinking, conversations and actions for the new financial year. Who knows, maybe this will be your best year yet - accelerating up the CFO of the future journey by saying no more!

What have you done this quarter to move from operationally reactive to strategically proactive?
Where do you need to say "no" to protect your capacity - and your credibility - as a leader?
Are you leading your team in a way that supports your CEO's vision, or just keeping the wheels turning?

I'd love to hear your thoughts.

This is the trusted guide for CFOs to lead with IMPACT and create VALUE.

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