CFO Intelligence Insider
A strategic intelligence platform for modern CFOs.
Exclusive executive briefings for CFOs who want to stay strategically sharp.
The role of the CFO is changing rapidly.
AI is reshaping decision-making.
Leadership expectations are evolving.
Commercial influence now matters as much as technical excellence.
Big data has created a big problem: there's no shortage of information.
But there is a shortage of clarity, interpretation and insight.
Why? Over the years, CFOs have continued to experience greater complexity, requirements, and stakeholders to manage with less time, space, and access.
CFO Intelligence Insider
A strategic intelligence platform for modern CFOs.
Exclusive executive briefings for CFOs who want to stay strategically sharp.
The role of the CFO is changing rapidly.
AI is reshaping decision-making.
Leadership expectations are evolving.
Commercial influence now matters as much as technical excellence.
Big data has created a big problem: there's no shortage of information.
But there is a shortage of clarity, interpretation and insight.
Why? Over the years, CFOs have continued to experience greater complexity, requirements, and stakeholders to manage with less time, space, and access.
Alena has worked with...
Why CFO Intelligence Insider Exists
Why CFO Intelligence Insider Exists
CFO Intelligence Insider was created for CFOs who want to think beyond the 'what' of information and focus on the 'so what' of the trends and insights. This is for CFOs who have a desire to 'stay sharp' but don't have the time to do the research and analysis across economies, markets and industries.
This is not content for the sake of content.
I'm not interested in providing you volumes of documents to pass a thud test. I'm interested in curating executive intelligence for CFOs that want to stay on top of their game at the cutting edge of business. Get access to insights that help ambitious CFOs:
identify emerging patterns earlier
strengthen strategic perspective
navigate complexity with greater clarity
remain commercially and strategically sharp in a rapidly changing environment
The focus is not volume.
It is clarity, relevance, and strategic perspective.
The intention is that you have the synthesis you need, so you can share it timely and succinctly when you need it.
What CFO Insiders Receive
What CFO Insiders Receive
Each month, members receive carefully curated strategic briefings and executive insights focused on:
- the future of finance leadership
- AI and emerging technology
- leadership capability
- business performance
- strategic influence
- organisational stewardship
- and the evolving role of the CFO of the future
Membership includes:
- monthly Executive Intelligence Briefings
- live online Executive Briefing sessions
- curated strategic insights and resources
- Insider Notes and leadership observations
- and access to a private executive CFO community
What participants are saying about working with Alena
What participants are saying about working with Alena
CFO,
Online Medical Consultation Company
❝ Alena puts questions to you that really make you think. She provides you with the opportunity to reflect on what you want out of your career, who you are, your brand, and your achievements, something that we don't really do as we move from one task to the next or one month/ year-end to another. ❞
❝ We wouldn't be anywhere near where we are without you and your leadership to guide us through. You've made my life a hell of a lot easier. Thank you Alena. ❞
CFO,
ASX-listed Company
CFO,
ASX-listed Company
❝ We wouldn't be anywhere near where we are without you and your leadership to guide us through. You've made my life a hell of a lot easier. Thank you Alena. ❞
CFO,
Paper and Forest Product Manufacturing Industry
❝ it's hearing these real world experiences and think about those, that's the learning, the networking and the solutions and discussions and toolkits that have come through those challenges. ❞
Designed for a Different Kind of CFO Conversation
Designed for a Different Kind of CFO Conversation
CFO Intelligence Insider is intentionally different from traditional finance professional development environments and surface-level business content platforms.
The purpose is not simply to provide more information.
It is to help finance leaders:
- interpret what matters
- strengthen strategic perspective
- engage in more meaningful conversations about the future of business leadership
This is an environment for CFOs who value:
- strategic thinking
- commercial leadership
- long-term value creation
- adaptability
- thoughtful contribution
Founding Membership
Founding Membership
We are currently inviting a select group of founding members into the inaugural year of CFO Intelligence Insider.
Founding members will receive:
- inaugural member pricing
- early access to future research and strategic insights
- the opportunity to help shape the future direction of the platform
This is intentionally being built as a curated executive environment focused on depth, quality of thinking, and relevant strategic 'so what's'.
The future CFO will not simply report on business performance.
They will help shape it.
CFO Intelligence Insider exists to help finance leaders navigate that future with greater clarity, influence, and strategic perspective.
FREQUENTLY ASKED QUESTIONS
| I'm already short on time. How much time will this require each month? |
CFO Intelligence Insider is intentionally designed for senior leaders who are already managing significant complexity and competing priorities.
This is not about adding more noise, content, or clutter.
It is about helping CFOs focus on what matters most through carefully curated strategic insight, interpretation, and perspective.
Members should expect approximately 1–2 hours of engagement per month, including the monthly Executive Intelligence Briefing and live virtual Executive Briefing session.
Additional curated insights and resources are available throughout the month, but the intention is always clarity over volume.
| How is this different from a newsletter or podcast? |
The public newsletter and podcast are designed to share ideas broadly.
CFO Intelligence Insider is designed to go deeper.
Members receive:
• more strategic interpretation,
• more curated executive insight,
• more direct access to emerging thinking,
• and participation in a private network of future-focused CFOs.
The focus is not simply information.
It is strategic perspective and executive relevance.
| How is CFO Intelligence Insider different from the CFO Boardroom? |
CFO Intelligence Insider and the CFO Boardroom are designed to serve different purposes within the broader ecosystem.
CFO Intelligence Insider is focused on:
• strategic insight,
• executive intelligence,
• emerging trends,
• and helping CFOs stay ahead of the shifts shaping business leadership and finance.
It is intentionally designed to be flexible, lightweight, and highly relevant for busy senior leaders.
The CFO Boardroom is a smaller, higher-touch peer advisory environment focused on:
• deeper leadership conversations,
• strategic problem-solving,
• facilitated discussion,
• accountability,
• and leadership evolution over time.
In simple terms:
• CFO Intelligence Insider helps CFOs stay strategically sharp.
• The CFO Boardroom helps CFOs work through the leadership and business challenges that matter most.
Many leaders may choose to participate in one or both depending on their current priorities, stage, and desired level of engagement.
| Is this technical finance training or CPD-focused content? |
No.
CFO Intelligence Insider is focused on the broader evolution of finance leadership and business performance.
Topics may include:
• strategic leadership,
• AI and emerging technology,
• organisational capability,
• commercial influence,
• decision-making,
• business strategy,
• leadership effectiveness,
• and the future role of the CFO.
This is designed for CFOs who want to think beyond technical finance and strengthen their strategic impact.
| Will sessions be recorded? |
Yes.
All Executive Briefing sessions will be recorded and made available to members who are unable to attend live.
| Is this suitable for CFOs in all industries? |
Yes.
While examples and discussions may vary across industries, the core themes explored inside CFO Intelligence Insider are highly relevant across growth-oriented organisations and leadership environments.
The focus is on strategic leadership, business performance, adaptability, and the evolving expectations of modern finance leaders.
| Who is this designed for? |
CFO Intelligence Insider is designed for:
• CFOs,
• senior finance leaders,
• and commercially minded executives
who want to stay strategically sharp and actively engage with the future of finance leadership and business performance.
• CFOs,
• senior finance leaders,
• and commercially minded executives
who want to stay strategically sharp and actively engage with the future of finance leadership and business performance.
It is particularly suited to leaders who value:
• strategic thinking,
• leadership growth,
• commercial perspective,
• and thoughtful executive conversation.
• strategic thinking,
• leadership growth,
• commercial perspective,
• and thoughtful executive conversation.
| Is there a lock-in contract? |
Membership can be paid annually or monthly.
Annual founding members retain inaugural pricing for the lifetime of their membership.
Further membership details will be provided during onboarding.
| Will there be opportunities for deeper involvement or advisory support? |
Yes.
Over time, members may receive access to:
• additional executive discussions,
• strategic initiatives,
• future Real Math of Business Institute research,
• and deeper advisory or leadership development opportunities where appropriate.
CFO Intelligence Insider is designed as part of a broader ecosystem focused on the future of leadership, finance, and business performance.
Meet Alena Bennett
Alena Bennett is not just a mentor but a transformation partner for CFOs.
She's an advocate for their potential, an ally on their journey to becoming world-class strategic leaders.
As a Chartered Accountant with senior experience across Australia, New Zealand and the United States, a trained educator, keynote speaker, GAICD, board member and a published author, Alena is the go-to for CFOs looking to elevate their performance.
Alena's mission is to help CFOs step out from behind the spreadsheets and step up in the boardroom. She believes that every CFO has the potential to become not just a numbers expert, but a strategic leader, driving their organisations towards success. This vision has served as a beacon for her work, guiding her as she helps CFOs become influential leaders, to find their purpose, to love their job, to balance their life, and to gain recognition for their hard work.
What participants are saying about working with Alena
What participants are saying about working with Alena
CFO,
Membership recreation industry
❝ Alena's guiding principles delivered with her genuine empathy has allowed me to elevate my leadership and personal journey. ❞
CFO, Multinational tyre manufacturer
❝ Working with Alena has helped me realise that as CFOs we reach our greatest potential when we emerge from the day-to-day operations and surround ourselves with people that can challenge our 'status quo' and become trusted advisers to point out our blind spots. ❞
❝ Working with Alena has helped me realise that as CFOs we reach our greatest potential when we emerge from the day-to-day operations and surround ourselves with people that can challenge our 'status quo' and become trusted advisers to point out our blind spots. ❞
CFO, Multinational tyre manufacturer
CFO,
Recruitment company
❝ Alena's empathetic leadership and coaching style challenges you in a way that ensures you stay results focused, whilst developing and growing your ability to lead with purpose and impact in a way where people come first ❞
Events
Acknowledgement of Country
We acknowledge the Darkinjung people, the traditional custodians of the land on which we live and work and pay our respects to the Elders both past, present & emerging.


