❝ Alena has written, what I believe to be, an accurate reflection of the evolving role of the CFO in business. The challenges we all face in a world with no 'off button', dealing with an unpredictable future and operating a business in an environment of "shocks" has meant that CEOs and Boards are relying more heavily on CFOs than ever before. Alena's 4 Quadrants of Leadership framework serves to remind us, as CFOs, how important it is to stay grounded, remain focused on the basic elements of Controllership while at the same time having the agility to driving business performance and Commercial and Strategic value.
This book will not only be useful for current CFOs but will also be useful to finance professionals who are aspiring to be CFOs in the future. I recommend this book to anyone with CFO aspirations and more importantly CFOs who never stop learning in that continued drive towards self-improvement and personal development. This book will help you, your team and your organisation achieve your goals. Alena, you are a genius and congratulations on a great piece of work. ❞