Women in finance often have a disconnect between their purpose and their number crunching hyper- analytical jobs. They don't realise it until it's often too late... when they're motivation has plateaued, or even worse, their performance is suffering.

Despite the many years of success and climbing up the corporate ladder, very quickly they start to ask themselves the questions: 'What am I doing? Why am I working so hard? This isn't satisfying - I do more and more work, and I'm not sure it really makes a difference...how am I making a difference?' This thought pattern is extremely common and commences the feelings of self-doubt and deterioration of self-confidence that is all too common for female leaders in finance.

That's not always the case, though. Some women in finance can see the disconnect coming, and so they proactively seek to mitigate it. They identify the key behaviours they need to be demonstrating and capabilities they need to now excel at if they're going to continue to be successful in the ever-changing world of finance. These women often struggle to find the time and support they need to integrate these desired attributes into their leadership style whilst continuing to nail their day job.

In this very practical guide, women in finance will find their purpose and integrate it successfully into their finance careers by learning the key skills, capabilities and attributes needed to thrive in their careers.

The key areas covered include:
   • Identifying key motivators at work and using this to drive effective performance, team leadership and stakeholder engagement
   • Being your authentic self
   • Taking on imposter syndrome and lack of confidence
   • Taking ownership over your leadership impact
   • Establishing a powerbase (active network) and increasing your opportunity flow
   • Strategic thinking and prioritisation
   • Presentation and facilitation skills
   • Influencing skills
   • Creating and leading change

It integrates these concepts with 'meta activities' for women to:
   1. Identify their purpose
   2. Integrate their purpose into their work
   3. Master their leadership identity

With the information and tools contained in Meaning Matters, women in finance are more likely to succeed in their careers, continuing to progress in a way that works for them. Done in mass, this will create the shift in legacy culture so desperately needed in the industry, and desired by both the employees themselves, industry associations and professional bodies, not to mention the corporate and consumer market the industry serves.

Meaning Matters also provides organisations a sneak peek into why their current women in leadership programs aren't having the desired impact and why their high potential and high performing female leaders still continue to leave, and why they continue to struggle to attract the high calibre women they seek within their organisation.

It's more than just numbers, money and status. Women want more. This book covers exactly why prioritising discovering your purpose is the key to exceptional performance, unwavering confidence and continued career progress. In the first book written specifically for this audience, I show women in finance how to bring your purpose to life.

In the male dominated field of finance, discovering and using your purpose at work is essential thrive.