Why CFOs Should Trust Their Gut to Achieve Their Best in 2023

01/06/2023 06:56:21 +0000

Happy new year! I hope 2023 is treating you well so far. I brought in the new year with COVID...so I am writing this to you with the anticipation and excitement of being able to have my first new year's hug with my children and kiss with my husband later today ☺

For now, I have a few questions for you:

Were you one of the billions of people that created new year's resolutions earlier this week?

Did you double down on a few good habits that ran adrift last year?

Or have you simply had some quiet time which that has resulted in some new or resurfaced some previous thoughts or ideas that have piqued your interest and energy?

Whichever scenario you might be in, what I do know is that lots of people are asking lots of big questions right now. We have just traversed over one of our biggest temporal landmarks where we commit to ourselves, 'tomorrow things will be different'.

Now...it's still only week one of the new year, so if you haven't figured out how this year will be different, that is okay!

What I'd like to suggest to you this week is that you just listen to your gut. And whatever ideas or thoughts that you're having, I'd like for you to write them down somewhere. (One of my favourite things to do in a new year is start a new journal!) Writing your thoughts and ideas down crystalises them, makes them real...so that even if you don't know what they mean, you imprint them more permanently in your brain and subconsciously you start working on them to create meaning.

Playmakers listen to their gut

Over the past several years of working 1:1 with CFOs and exceptional finance and business leaders I've noticed a common thread. All of those that have risen to 'Playmaker' not only had a deep sense of purpose to the work they did, but they listened to their gut, their intuition.

What will it take for you to elevate to Playmaker this year?

Much like you might be, deep within themselves they'd been holding on to an idea, maybe just a 'random idea I've always had' or a 'if I could only do this' but were limited in their pursuit of their idea because of present day circumstances, responsibilities or opportunities. In my first book, Meaning Matters, I share a story of Anneke, a client who had always wanted to help women improve women's financial literacy so they could make better financial decisions. When we identified how this was inherent in her Finance day job, her game changed.

How these CFOs rose to Playmaker

Dualities exist within most of us. The tension between 'want-tos' and 'should-dos' exist in many elements of our lives. If you're a parent, you often need to teach this distinction to your children...I know I do.

What I know about CFOs to elevate their value and rise to Playmaker is that their success is a result of finding the path to integrate and synchronise these dualities.

Take the first step to Playmaker

Finding the path takes self-reflection, expertise, and confidence. You might be ready to do the big work now, but I know many CFOs find the first step the hardest.

Which is my invitation to you today.

Take the first step.
Listen to your gut.
Write your ideas down.

2023 New Year's Special: If you'd like a new journal to bring in the new year, just for the cost of shipping, get one of mine here and use the voucher code '2023'!

Love to hear your thoughts....

Author: Alena Bennett

Alena works with leaders and their teams to connect technical and leadership skills so they can deliver to deadline without killing their people.
She is a mentor, trainer, facilitator and coach. Contact her today on [email protected]
Grab your copy of Alena's CFO of the Future!

This is the trusted guide for CFOs to lead with IMPACT and create VALUE.

Grab your copy of Alena's Meaning Matters!

It's time for women in finance to find power in their purpose!

 ⓒ 2023




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