Results Beyond the Numbers




It's time for women in finance to find power in their purpose!


FINANCY readers, order your copies here with your VIP discount!

Women in finance often have a disconnect between their purpose and their number crunching hyper- analytical jobs. They don’t realise it until it’s often too late...when they’re motivation has plateaued, or even worse, their performance is suffering.

Despite the many years of success and climbing up the corporate ladder, very quickly they start to ask themselves the questions: ‘What am I doing? Why am I working so hard? This isn’t satisfying - I do more and more work, and I’m not sure it really makes a am I making a difference?’ This thought pattern is extremely common and commences the feelings of self-doubt and deterioration of self-confidence that is all too common for female leaders in finance.

That’s not always the case, though. Some women in finance can see the disconnect coming, and so they proactively seek to mitigate it. They identify the key behaviours they need to be demonstrating and capabilities they need to now excel at if they’re going to continue to be successful in the ever-changing world of finance. These women often struggle to find the time and support they need to integrate these desired attributes into their leadership style whilst continuing to nail their day job.

Order your copies here

FINANCY readers, order your copies here with your VIP discount. 

In this very practical guide, women in finance will find their purpose and integrate it successfully into their finance careers by learning the key skills, capabilities and attributes needed to thrive in their careers.

The key areas covered include:

  • Identifying key motivators at work and using this to drive effective performance, team leadership and stakeholder engagement

  • Being your authentic self

  • Taking on imposter syndrome and lack of confidence

  • Taking ownership over your leadership impact

  • Establishing a powerbase (active network) and increasing your opportunity flow

  • Strategic thinking and prioritisation

  • Presentation and facilitation skills

  • Influencing skills

  • Creating and leading change

It integrates these concepts with ‘meta activities’ for women to:

  1. Identify their purpose

  2. Integrate their purpose into their work

  3. Master their leadership identity

With the information and tools contained in Meaning Matters, women in finance are more likely to succeed in their careers, continuing to progress in a way that works for them. Done in mass, this will create the shift in legacy culture so desperately needed in the industry, and desired by both the employees themselves, industry associations and professional bodies, not to mention the corporate and consumer market the industry serves.

Meaning Matters also provides organisations a sneak peek into why their current women in leadership programs aren’t having the desired impact and why their high potential and high performing female leaders still continue to leave, and why they continue to struggle to attract the high calibre women they seek within their organisation.

It’s more than just numbers, money and status. Women want more. This book covers exactly why prioritising discovering your purpose is the key to exceptional performance, unwavering confidence and continued career progress. In the first book written specifically for this audience, I show women in finance how to bring your purpose to life.

In the male dominated field of finance, discovering and using your purpose at work is essential thrive.

What our readers say...

"Having worked with Alena, she is perfectly placed to share her wisdom and knowledge with us. Her energy and enthusiasm for growth is infectious and every women in finance would be lucky to have Alena in their world. I would have loved to have had a book like this earlier to help me navigate my career in a more purposeful manner"

Nital Scott

Chief Financial Officer, Beautycounter

"Alena is leading the path of inclusiveness, empowerment and equality. Her book gives you a clear and easy path to fast track your career to where you always dreamt it could be. It is a must for any woman in finance who feels she has more to give, but not sure 'how' to do it."

Rita Serna

Global Audit, Bechtel Corporation

"Alena is a unique professional I'm privileged to have met. She is able to use her‚Äč professional training and experience combined with her emotional intelligence and compassion for others to bring the best out in individuals and teams. In this current landscape of constant change, it's more important than ever to have highly engaged teams of people who genuinely understand they are valued. That's where Alena, and this book, can help! 

Alena has so much passion in her work, and Women in Finance are fortunate that this energy is directed at helping them. The practical tools in the book will help readers find their purpose and create a meaningful career."

Alison Flemming FCA

General Manager Finance, Scentre Group

"Having worked with Alena over the last 12 months as my coach, I have personally experienced her passion in working with Women in Finance as well as her ability to inspire her clients and friends to be their best selves and achieve their career goals. The fact that she has made her ethos and approach accessible to everyone by sharing her work in this book demonstrates her generosity and commitment to helping everyone achieve their best in their own meaningful way. It can be eye opening to come to realisations about yourself and your experiences in the workplace through reading this book but to understand that many women feel the same way is invaluable. Everyone should have a copy of this insightful, yet very practical book."

Emma Roche, CA

General Manager, Group Finance and Investor Relations, Ruralco Holdings Limited

"Finally, someone has written a book for women in finance! With her experience and skill, Alena is perfectly placed to show us how purpose directly leaders to better performance and more meaningful outcomes at work. This book cleverly turns insight into action so that women in finance can make the change they want."

May Fuh CA, CPA

Director, Strategic Initiatives, BMO Private Wealth, Bank of Montreal